Questions (In-depth quality discussions in the first person are required, not simple answers).

*SEE ATTACHED FILE FOR DETAILED INFORMATION*

1.    What do we conclude after the general environment analysis?  Why do most driving forces have on-going nature instead of disruptive nature?

2.    What is the bottom line (BL) for a firm (hint: the first item in the income statement)? What does BL share in common with demand. What are your interpretations of the impact of the factors in the general environment on demand?

3.    Why dofactors’ impact onthe general environment for the firm BL?  Can you be a good manager if you do not know well the factors in the general environment ?