After completing the activities in this lesson you will be able to:

• Explain the importance of the space and place of a speech. ( Analyzing Your Speech Situation, p. 47) 
• Explain how the size of an audience can influence a speech. ( Analyzing Your Speech Situation, p. 47)
• Explain stereotyping and why people do it. (Who Is Your Audience?, p. 50)
• Describe the characteristics of an audience that a speaker should consider before developing a speech. (Who Is Your Audience?, p.50)
• List and Explain the three basic concepts for analyzing audience psychology and feelings. (Who Is Your Audience?, p. 50)
• Explain the difference between formal and informal analysis. (Gathering Info about Your Audience, p. 62)
• LIST and Explain the three types of formal audience analysis. (Gathering Info about Your Audience, p. 62)
• Define identification, and explain how to create it with an audience. (Audience Psychology: All You Need Is Love (and Identification), p. 64) 
• Explain the importance of identification to public speaking. (Audience Psychology: All You Need Is Love (and Identification), p. 64)
• Define beliefs, attitudes, and values, and explain how they differ. (Audience Psychology: All You Need Is Love (and Identification), p. 64) 
• Explain audience disposition and how a speaker would analyze it. (Feelings: More on Audience Disposition, p. 69)

Complete the following tasks to meet the objectives for this lesson:

• Read Chapter 3 in your textbook. 
• Review all chapter Materials for this lesson.
• Participate in the Discussion Board for this lesson