Research three of the web analytics tools discussed in Chapter 16.  What type of information do they each analyze? What specific metrics do  they provide? Is the manner in which they obtain the data ethical? Why  or why not?

Be sure to respond to at least one of your classmates’ posts.

Respond to class mate

Eva Gaivoronski             

Hello Class,

KISSmetric

KISSmetrics is a web analytics software that helps  businesses track and analyze their website’s user behavior and  conversion rates. The software provides insights into how users engage  with a website, such as which pages they visit, how long they spend on  each page, and what actions they take. KISSmetrics offers various  features, including cohort analysis, funnel reports, A/B testing, and  segmentation. Cohort analysis allows businesses to track user behavior  over time, while funnel reports help identify where users drop off in  the conversion process. A/B testing allows businesses to test different  web page versions to determine which one performs better. Segmentation  allows businesses to group users based on specific criteria, such as  geographic location or behavior. (Kissmetrics, 2022)

Crazy Egg

Crazy Egg is a web analytics tool that helps businesses  analyze user behavior on their website. The software provides visual  reports, such as heatmaps, scroll maps, and click maps, that show how  users interact with a website’s content. In addition to these visual  reports, Crazy Egg offers features such as A/B testing, user recordings,  and conversion rate optimization. A/B testing allows businesses to test  different versions of a web page to determine which one performs  better, while user recordings show businesses exactly how users interact  with their website.  (Inc, n.d.)

Moz Analytics

Moz Analytics is a web analytics and search engine  optimization (SEO) software tool that helps businesses improve their  website’s visibility in search engine results pages (SERPs). The  software provides a range of features, including keyword research, site  audits, rank tracking, and link analysis. With Moz Analytics, businesses  can track their website’s search engine rankings for specific keywords,  analyze their competitors’ websites, and identify opportunities to  improve their SEO strategies. The software also provides insights on  link building, social media metrics, and website traffic. In addition to  these features, Moz Analytics also offers a range of educational  resources, including webinars, guides, and a community forum, to help  businesses learn more about SEO and digital marketing. (SEO Analytics,  2021)

Kissmetrics. (2022, November 16). Kissmetrics. https://www.kissmetrics.io/

Inc, C. E. (n.d.). Crazy Egg Tools | Heatmaps, Snapshots & A/B Testing Overview. Crazy Egg. https://www.crazyegg.com/overview

M. (2021b, September 13). SEO Analytics. Moz. https://moz.com/blog/category/seo-analytics

Thank you!