APA format, in-text citations, references include

Part 1: half page

A brief description of the types of internal and external assessments used by the agency ElderFirst Care for marketing new health programs. Then, explain consequences that a health care agency might encounter without internal and external assessment, and why ( See attachment). Page 81-125 if needed

Part 2: 2 pages

• Describe two examples of formative evaluation for health programs that you might use in your marketing plan.
• Describe how you will include formative evaluation methods in designing your health care services marketing plan and explain why. See attachment